The audience will buy but community will surprise you.

Avinash Kumar
2 min readAug 23, 2022

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When it comes to online business, the difference between an audience and a community is night and day. An audience is a group of people who consume your content, while a community is a group of people who connect with each other and with you.

First, the audience is a great way to build your brand. You can also use your audience to drive traffic to your website or blog. And, if you have a product or service to sell, an audience is a great way to generate leads.

The cons of having an audience are that it can be difficult to engage with them, and it can be even harder to turn them into customers or clients. Additionally, an audience is generally less loyal than a community.

A community is incredibly engaged and loyal. They are also more likely to take action, whether that’s signing up for your email list, buying your product, or referring a friend.

How to Build Your Community

The best way to build your community is to start small. You can do this by creating a Facebook group or a Slack group. Once you have a few members, you can start to engage with them and get to know them.

As your community grows, you can start to add more features, like an email list, a forum, or even a private community site. And, as your community grows, you’ll need to put more time and effort into maintaining it.

What Kind of Audience Should You Get?

The best way to get started with building your community is to find people who are already interested in what you do. This could be people who follow you on social media, people who read your blog, or people who have signed up for your email list.

Once you have a few members, you can start to engage with them and get to know them. As your community grows, you can start to add more features, like an email list, a forum, or even a private community site.

How to Keep in Touch With Your Community

The best way to keep in touch with your community is to have regular communication. This could be through a weekly email, a monthly newsletter, or even a daily social media post.

You should also make sure to have a way for people to contact you, whether that’s through an email address, a contact form on your website, or a social media DM.

How to Scale Your Community

The best way to scale your community is to add more features and make it easier for people to join. You can do this by adding an email signup form to your website, a forum to your website, or a private community site.

You can also make it easier for people to join by offering a free trial or a discount for first-time members. And, as your community grows, you can start to add more features, like an email list, a forum, or even a private community site.

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Avinash Kumar
Avinash Kumar

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